Emotional gap
Sudden transition from cold narrative to vivid emotion (pain, rage) and an immediate return back.
"Implementing the analytics module reduces employee turnover by 15% in the first quarter and optimizes onboarding costs." Temperature: 0°C
"Though, honestly, when we rolled it out internally, HR howled for two weeks and threatened to quit en masse..." Temperature: 100°C
"Thus, the innovative algorithms of our system guarantee seamless integration into any corporate environment." Temperature: 0°C
Template rupture
Living text has emotional inertia. If the author switched to sincerity and recalled a painful experience (HR howling), they cannot instantly switch back to cardboard prose ("Thus, the innovative algorithms...") in the very next sentence. Adrenaline cools down gradually.
In hybrid texts, drops occur instantly because the paragraphs were written by different "entities". The temperature gap between adjacent sentences becomes absolutely unnatural for the human psyche.